MEASURING CONTENT OF SOME CROATIAN BUSINESS NEWSPAPERS: ANALYSIS OF DOMESTIC AND FOREIGN BUSINESS COMPANIES – GEOGRAPHICAL ASPECT

Abstract

Academic information suitable for academic research comes in many formats, but there are some common elements in deciding whether information is credible. As it is well known usual information sources are books(e-books); journal articles; newspaper articles; websites and other types and formatsprint and published electronically.In this research as the main source of information, newspapers aretaken. Measuring the content of newspapers can help bring informed decisions and, if repeated at appropriate intervals, it allows us to track content over time to measure figures and allows better choices.Information is very important in observing the competition by analysing new product developments, shifts in market share, individual company performance, and overall industry trends. Information helps managers anticipate economic and any other kind of changes, monitoring economic conditions at home and abroad and in short, they can provide answers to our questions. In this research analysis of almost 500 numbers of different business newspapers printed/published online in Croatia is done with the main purpose to establish geographical context when measuring business news and taking into consideration number of domestic and foreign companies mentioned as well as economic sector of activity in which they operate. Analysis of headquarters of foreign companies and regions/cities in Croatia regarding domestic companies i.e. place where theyoperate has also been taken into consideration. In that way geographic focus, become clearer. Research was conducted in two periods: 2008-09 and 2014-15, i.e. period during and after economic recession. In that way author have tried to establish is the global recessioninfluenced (if any) on the changes that occur in the business content of analysed newspapers during researched period.