Research on Fuzzy Comprehensive Evaluation Based on Competitive Intelligence Enterprise Influence

Abstract

With the intensification of the competitive market, it is particularly important about how to effectively use competitive intelligence to analyze the current competitive situation of enterprises to improve their influence. This article selects Suning Tesco as the evaluation object. After discussing the analytic hierarchy process and fuzzy comprehensive evaluation method, the fuzzy evaluation of the data obtained by the survey obtained the evaluation scores of Suning Tesco at all levels of indicators, focusing on the analysis of the current problems and challenges facing Suning Tesco in the competitive environment, and gave some suggestions.