PERILAKU DAN KETERTARIKAN MASYARAKAT TERHADAP PENGGUNAAN JASA EVENT ORGANIZER

Abstract

The purpose of this research is to clarify people behaviour and their enthusiasm towards event  organiser service. Researcher will be using both quantitative and qualitative for the research  methods. Which, researcher will distribute 114 survey inquiries as the quantitative method and  interviewing clients as the qualitative method. The survey inquiries will be used by the  researcher to discover people’s enthusiasm towards event organiser service. The survey result  will be the first step for the researcher to confirm, what is event organiser in people’s  perspective and what makes people feel enthusiastic when they are using event organiser  service. The hypothesis of this research is people that feel enthusiastic towards the usage of  event organiser service.  Keyword : People Behaviour, People Enthusiasm, Event Organiser