{"title":"Studies in the Arts?","authors":"T. Gartmann, M. Schäuble","doi":"10.1515/9783839457368-001","DOIUrl":null,"url":null,"abstract":"Taking into consideration Mikis Theodorakis’ autobiography, personal notes, drafts and sketches, several scientific studies about his musical work and by means of an analytical approach of his score for Electra it seems that tracking its creative process demands a holistic approach including various musical and extra musical parameters. For this reason the aim of this paper is to present an overview of these parameters such as: (a) aspects of the Pythagorean theory of the Universal Harmony which influenced the artist’s worldview and musical creation; (b) the artistic impact of the ancient Greek tragedy and especially of the tragic Chorus on his musical activity; (c) his long term experience in stage music, and particularly music for ancient drama performances; (d) his music for M. Cacoyannis’ movie Electra ; (e) the use of musical material deriving from previous compositions of Theodorakis; and (f) the reference to musical elements originating from the Greek musical tradition. Abstract Throughout history, machismo has permeated in many different sectors of society. Sometimes it is almost imperceptible. For that reason, this multimodal discourse analysis combines features of a functional grammar model by Halliday and certain principles of critical discourse analysis to determine the construct of a washing powder TV advertisement launched in Mexico in 2018. The results show that advertisements tend to be sexist and promote machismo behaviors, gender violence and the normalization of those in a subtle way. Publicity is a source that plays an important role in shaping the reality of society. Abstract The use of media has been used for several purposes, such as entertainment, leisure activity, or as mean to communicate. Currently, federal institutions have employed media with the purpose of being in touch with people. In this case, through radio and video spots the INAI tries to send a message that comforts and reliefs the population in Mexico. In order to discuss such message, I analyze the discourse in the radio spot and the pictures used in the video. The former is examined by the systemic functional linguistics provided by Halliday (1978) and the latter with the Machin’s (2010) visual semiotic framework. The findings portray a discourse that pretends solving the problematic situation the country already faces. However, there is not a solid conclusion only a pretentious scape of the responsibility of other federal institutions.","PeriodicalId":424960,"journal":{"name":"Studies in the Arts - Neue Perspektiven auf Forschung über, in und durch Kunst und Design","volume":"87 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Studies in the Arts - Neue Perspektiven auf Forschung über, in und durch Kunst und Design","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1515/9783839457368-001","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Taking into consideration Mikis Theodorakis’ autobiography, personal notes, drafts and sketches, several scientific studies about his musical work and by means of an analytical approach of his score for Electra it seems that tracking its creative process demands a holistic approach including various musical and extra musical parameters. For this reason the aim of this paper is to present an overview of these parameters such as: (a) aspects of the Pythagorean theory of the Universal Harmony which influenced the artist’s worldview and musical creation; (b) the artistic impact of the ancient Greek tragedy and especially of the tragic Chorus on his musical activity; (c) his long term experience in stage music, and particularly music for ancient drama performances; (d) his music for M. Cacoyannis’ movie Electra ; (e) the use of musical material deriving from previous compositions of Theodorakis; and (f) the reference to musical elements originating from the Greek musical tradition. Abstract Throughout history, machismo has permeated in many different sectors of society. Sometimes it is almost imperceptible. For that reason, this multimodal discourse analysis combines features of a functional grammar model by Halliday and certain principles of critical discourse analysis to determine the construct of a washing powder TV advertisement launched in Mexico in 2018. The results show that advertisements tend to be sexist and promote machismo behaviors, gender violence and the normalization of those in a subtle way. Publicity is a source that plays an important role in shaping the reality of society. Abstract The use of media has been used for several purposes, such as entertainment, leisure activity, or as mean to communicate. Currently, federal institutions have employed media with the purpose of being in touch with people. In this case, through radio and video spots the INAI tries to send a message that comforts and reliefs the population in Mexico. In order to discuss such message, I analyze the discourse in the radio spot and the pictures used in the video. The former is examined by the systemic functional linguistics provided by Halliday (1978) and the latter with the Machin’s (2010) visual semiotic framework. The findings portray a discourse that pretends solving the problematic situation the country already faces. However, there is not a solid conclusion only a pretentious scape of the responsibility of other federal institutions.