Understanding Technology Readiness Factors Influencing Customer Experience towards Continuance Usage Intention of Grab Application in Malaysia: A Conceptual Review
N. A. Seman, Umi Kartini Rashid, A. Ramin, N. Ahmad
{"title":"Understanding Technology Readiness Factors Influencing Customer Experience towards Continuance Usage Intention of Grab Application in Malaysia: A Conceptual Review","authors":"N. A. Seman, Umi Kartini Rashid, A. Ramin, N. Ahmad","doi":"10.35646/kodisa.icbe.2019.7.5.201","DOIUrl":null,"url":null,"abstract":"The emerging of e-hailing services such as Grab application gave many benefits to daily life of community nowadays, for instance providing better...","PeriodicalId":339660,"journal":{"name":"KODISA International Conference on Business and Economics (KODISA.ICBE)","volume":"40 2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"KODISA International Conference on Business and Economics (KODISA.ICBE)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.35646/kodisa.icbe.2019.7.5.201","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The emerging of e-hailing services such as Grab application gave many benefits to daily life of community nowadays, for instance providing better...