Turning a Person Into a Brand

Abstract

A person's turning into a brand means his entire process of becoming a distinguished personality in terms of career or other extraordinary talent. The main purpose of the study is to identify the brand personality traits in a musician and also to identify the scopes and the limitations in the past and future he had and will have being turned into a distinct brand personality. The study has shown the elements of sincerity, competence and sophistication of brand personality traits based on a particular musician. The study also discussed the scopes and limitations of a musician while turning into and being brand. Measuring the existence of the brand elements like memorable, likable, meaningful, adoptable, and so forth in a musician is also a concern of the study. The reason behind focusing on a musician's turning into a brand is to demonstrate the knowledge regarding personal branding and make people learn via this study that a person can be a brand on the basis of his perseverance and hard work regardless of how often obstacles occur in his life. The researchers have attempted to make a contribution to different branding issues and personal branding and shift people's perspective regarding study from product or service to a human behavior or personality.