The Lesson of Strategy: A Case Analysis of An E-Commerce Commercial Food Services Equipment Retailer

Abstract

Literature on strategy is reviewed and applied directly in comparison to an e-Commerce company in the South Florida area. Practical managerial implications are discussed and laid out in an easy to follow format which provides insight to entrepreneurs and business leaders who are in need of a greater understanding of strategy. A comprehensive review of the company's current strategies, industry position, internal and external forces, GAP analysis, and plans for action preempt a conclusion that puts it all together; a conclusion which has led the company towards significantly greater financial and operational success.