Analysis on Functional Demand of Mobile-Health APP for Elders

Abstract

According to official Chinese survey data, the scale of China's mobile medical market reached 2.84 billion Yuan in 2014. It is expected that by the end of 2020, the scale will exceed 10 billion Yuan. The country attaches great importance to the mobile medical market and large-scale capital investment, and chronic disease patients will be the biggest beneficiary group. At present, there are many Mobile- Health (M-Health) APPs in China, but most of their functions are simple, and their usability and maturity are still lacking. Therefore, this paper mainly uses the questionnaire survey and utilizes the KANO model to analyze the elders' requirements of Zhangzhou district in China for M-Health APP's function. In addition to identifying the Must and One-dimensional M-Health APP elements, the results of this study also found that customization and personalization features will be favored by the elderly. If M-Health application developers can provide these functions that delight to old people, they not only attract new consumers, but also consolidate loyal consumer groups and enhance the use of M-Health apps.