Impact of participation on Agro-food entrepreneurship (Frozen food) and marketing strategy training module among housewife and single mother in Kelantan

Abstract

Agro-food entrepreneurship is one of the sectors that is popular in Malaysia. However, the failure rate in Malaysia is higher because people involved in agro-food entrepreneur are not aware of the business challenges and lacking knowledge about financial, marketing and management skills. The purpose of this research is to study the impact of participation of housewife and single mother in Agro-food Entrepreneurship (Frozen Food) and Marketing Strategy Training Module in Kelantan. A survey using a self-administered questionnaire has been conducted among 70 respondents who are involved in the Agro-food Entrepreneurship (Frozen Food) and Marketing Strategy Training Module in Kelantan through pre and post-assessments. The findings indicate that all respondents are interested in joining Agro-food Entrepreneurship (Frozen Food) and Marketing Strategy Training Module in Kelantan, and they have agreed that this training can improve the knowledge, skill and their quality of life. This study may provide useful information in identifying the best mechanisms to encourage women, especially housewife and single mothers’ participation in the Agro-food entrepreneurship training or program.