Repurchase Intentions Analysis in Future Funding Package of Mobile Marketing Sharia (MMS) BTPN Akabiluru

Abstract

This study aims to analyze the influence of marketing mix (product, price, promotion, location, person, process and physical evidence) on repurchase intention the future package financing in MMS Akabiluru BTPN Sharia Kabupaten Lima Puluh Kota. The population of this study is all customers of BTPN Sharia MMS Akabiluru, which gets the financing of future packages in 2016 as many as 747 people. The sample is determined by simple random sampling method, as many as 261 respondents. Data analysis technique used is analysis of Structural Equation Modelling (SEM). The results showed that the product, cost, location, promotion, employee, process, and physical evidence has significant effect on repurchase intention the future package financing at BTPN Sharia MMS Akabiluru.