Digital Public Relations Model in the Covid19 Vaccine Campaign by Diskominfo West Java

Abstract

This research aims to produce a digital public relations campaign model carried out by the West Java provincial government in the Anti-Covid19 Vaccination Campaign. The research uses a qualitative case study approach with theory or a knife of digital public relations analysis. Based on the research results of the digital public relations model using the SHARE model. The difference between the research conducted with other research lies in the object and conceptual approach that produces additional research because it makes a model. Its significance lies in using the digital public relations model as a new approach in public relations campaigns. While the limitations, the Digital Public Relations campaign model only emphasizes content. To be more comprehensive, combining conventional and digital methods in public relations campaigns is necessary.