Research of User Innovation Diffusion based on System Dynamics

Abstract

From a system dynamics perspective, the basic analysis frame of user innovation diffusion has been proposed, causality of diffusion is analyzed from three aspects of external environment, innovation user community and the influence of lead user, a flow chart and system dynamics model are established. Vensim PLE is used to simulate and test the model. The simulation results show that in the initial period of user innovation diffusion, the external environment is the main way, and then the innovation user community has gradually become the main way. Lead user diffusion play a crucial role in the whole user innovation diffusion system, after the initial fluctuations, it becomes the main way of later diffusion. Based on this, it can provide decision support for enterprises to make full use of user innovation and promote the transformation of user innovation.