Eco-tourist experience perspective- an exploratory case study about Eco-Tourism Operator in India

Abstract

The present study aimed to explore the performance of eco-tourism operators in India based on eco-tourist experience. The experience was captured from the online review website. Content analysis and descriptive statistics were employed. The results of the study indicate that eco-tourist experience was related to aspects such as overall experience, tourist guide, adventure experience, accommodation experience, recommendation, food quality, and service quality. The results of the study will help the eco-tourism operators to understand the factors influencing the eco-tourist experience. The current research provides a clue to formulate tourism marketing mix. The study will be valuable for the eco-tourism operators to evaluate the performance of their brand and to develop strategies to enhance the quality of the experience to the next level. The present research is the first study conducted in Indian context related to eco-tourist experience based on the eco-tourism operator performance. Limitations and future research directions have been discussed.