IMPACT OF SERVICE STRATEGY AND SERVICE QUALITY ON OPERATIONS EFFICIENCY

Abstract

The relevance of conducting research in this field is obvious, and there is considerable opportunity for adapting service strategy and service quality concepts to the operational performance. This significance is attributed to recent developments in the organizations, such as the introduction of new types of services, the fierce multidimensional rivalry in price, speed, quality, delivery, flexibility, creative methods for managing human resources, and new technologies that enables operations efficiency. This research contributes to exploring the impact of service strategy and service quality on operations efficiency