Strategies to Increase Travel Attraction of Jaranan Dance Art at Digital Technology Era

Abstract

This research was made to see how much the utilization of the creative industry in the Kediri City and the development of the local economy, especially in the Jaranan art dance, which has become one of the icons of Kediri City. Through the preservation and development of Jaranan art dance, it will encourage the growth of other creative industries. This research uses qualitative descriptive data analysis method, where this method is used to explain a phenomena that occurs. The results showed that the Jaranan arts had a great appeal in the people of Kediri City. The government also has the seriousness to manage that is by giving the parent number and participating in the event in the Kediri City. Jaranan art dance gives its own charm, so that in every show there are many small traders who sell and the increasing number of Jaranan equipment craftsmen who live from the attraction of Jaranan art. The location of the show is needed with good facilities, as well as a fixed scheduling so that tourists can be comfortable and easy in enjoying Jaranan art dance. Promotional activities through internet social media, and shows use technical materials than can add a modern impression. Jaranan sustainability can be maintained by including in the school curriculum.