Corsani: the Forerunner of Studies on Entrepreneurial Behavior and Marketing Research and Studies of Industrial and Commercial Techniques

Abstract

Gaetano Corsani can certainly be considered as the forerunner of studies on entrepreneurial behavior and marketing research as well as the father of Industrial and Commercial Technique. Our work will first examine his contributions to marketing and then focus on some summary considerations on the characteristics and contents of the industrial and commercial techniques studies to which the Master has contributed.