KEGIATAN HUMAS MELALUI WEBSITE TERHADAP PEMBENTUKAN CITRA PEMERINTAH KABUPATEN ACEH BARAT

GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Pub Date : 2021-09-19 DOI:10.56015/governance.v8i1.31

Julian Elitear, Humaizi Humaizi, Dayana Dayana

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Abstract

This study aims to analyze the information architecture, content,governance, website design, analyzing the image of West Aceh District Government,and to analyze how much the relationship of public relations activities through the website(website information architecture, website content, website governance, website design)towards the image formation of West Aceh District Government. Populationresearch is a website visitor acehbaratkab.go.id. Populationamounted to 261,943 people and by using Taro Yamane formula obtainedsample of 100 people. The technique of determining the sample using the methodpurposive sampling, and accidental sampling. Data collection of this studyusing questionnaires. The data collected is processed by usingcorrelation analysis to see the relationship of Public Relations Activities Through Websitewith the image of West Aceh District Government. The results foundthat the PR activities through the website of West Aceh which consists of architecturewebsite information shows good results, website content shows resultsthe less good, the website governance shows less good results, designthe website shows good results. The findings relate to the image of the Government of West Aceh of personality, reputation, value, corporate identity show average resultsnice.

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本研究旨在分析西亚齐区政府的信息架构、内容、治理、网站设计，分析西亚齐区政府形象，并分析通过网站的公关活动(网站信息架构、网站内容、网站治理、网站设计)对西亚齐区政府形象形成的关系。Populationresearch是一个网站的访问者，网址为achbaratab .go.id。人口总数为261943人，利用山根太郎公式得到100人的样本。用目的抽样和偶然抽样的方法确定样本的技术。本研究的数据收集采用问卷调查。对收集的数据进行相关分析，以了解通过网站进行公共关系活动与西亚齐区政府形象的关系。结果发现，通过建筑网站信息构成的西亚齐网站进行公关活动效果较好，网站内容效果较差，网站治理效果较差，网站设计效果较好。调查结果涉及到西亚齐政府形象的个性、声誉、价值、企业形象等方面均显示出平均水平。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan

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