El comercio electrónico y su relación con el comportamiento del consumidor de la ciudad de Cusco-Perú, 2021

Abstract

The main objective of this research work was to analyze the way in which electronic commerce was relatedto consumer buying habits or behavior in the city of Cusco for the year 2021. The research is part of thequantitative paradigm, being the investigative design of a non-experimental nature, as well as, of a descriptivetype and in transversal temporal terms; For data collection, an instrument (questionnaire) of 33 questions wasdeveloped, which made it possible to characterize all the dimensions of the study; The population subject tothe study was made up of the inhabitants of the town of Cusco, which includes the range of 18 to 60 years,who are the potential consumers of online purchases. The investigation concludes by pointing out that thereis a positive or direct and, in turn, significant relationship between electronic commerce and the behaviorassumed by the average consumer in the city of Cusco; that is to say, that electronic commerce directly affects the behavior in the Cusco consumer market, as well as, the presence of a positive and significantrelationship between electronic platforms and the levels of purchases made is demonstrated, which in turnexpresses, a significant relationship between the means of payment and the behavioral habits (purchasingbehavior) of the consumers studied.