Media planning optimization treatment

U. N. Kulbida, O. Kaneva, A. Zykina
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Abstract

This article deals with the research of up-to-date advertising activity treatments. The expert system has been developed as a kind of assistance to an adman. The article represents the techniques of cost calculation for advertising campaign of industrial enterprise end calculation techniques of index numbers being used. This cost calculation algorithm of advertising campaign performed in expert system is based on the utilization of optimization task of integer number linier programming. The results of algorithm's functioning could be used for identifying the target audience while performing the procedure of advertising positioning at industrial enterprises.
媒体策划优化处理
本文对最新的广告活动处理方法进行了研究。专家系统是作为一种对广告人的辅助而开发的。本文介绍了工业企业广告活动的成本计算方法,以及所采用的指标计算方法。利用整数线性规划的优化任务,在专家系统中实现广告活动的成本计算算法。算法的运行结果可用于工业企业广告定位过程中目标受众的识别。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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