Culture and Colour Coding

Abstract

Western scholars have speculated for centuries about the perceptual capacities of non-western peoples, of children, and of animals; and, more recently, about the representation and communication of perceptual experience in language. Colour is a particularly intriguing domain within which to study the communication of experience because the physical stimulation necessary for the perception of colour, light radiation, can be specified with precision, and creates an aura of rigour and certainty.