Relating web characteristics with link based web page ranking

Abstract

In the last years, several techniques based in link analysis have been proposed and used in search engines to rank Web pages. As links are generated by humans, link based ranking seems to give better results than traditional automatic techniques such as word based ranking. However, no studies have been done about their real impact. In this paper we extend global page ranking techniques to Web site ranking, and do a first experimental analysis of link ranking regarding the structure and dynamics of the Web.