The Psychological Effects of Political Talk Shows on Youth

Abstract

Examining the determinants of cultivation theory in today's society on the political attitudes of viewers is the foremost consideration of this research. Scholarly journals' investigations indicate that political talk shows have the influence to cultivate political knowledge among the viewers. This article studied consumption patterns and the psychological effects of political talk shows on males and females. It investigated how the political discourse of media cultivates political behaviour. For the purpose of the investigation, a survey method technique was employed to take the responses from 200 respondents, 100 from each segment males and females. Results revealed consumption patterns of political talk shows that cultivate negative psychological effects on viewers.