The Construction of Online Third-Party Payment Based on Value Chain

Abstract

In the middle of online business in China, the third-party payment has its unique characteristics, but it is difficult for the companies to make their advantages in competition with other parts of value chain. This paper suggests that the online payment platforms should improve their construction according to three different value chain layers, such as integrating security protocols with payment gateway in support layer, strengthening payment infrastructure in service layer and expanding value-added services in application layer.