MORPHOLOGICAL OPTIONS IN THE LANGUAGE OF UKRAINIAN TELEVISION AS INDICATORS INTERDEPENDENCES OF THE STATICS AND DYNAMICS OF THE LANGUAGE NORM (BASED ON THE MATERIAL OF TV SHOWS FOR THE LAST 10 YEARS)

Abstract

The article reflects some dynamic processes that occur in the language of Ukrainetelevision over the past ten years, particularly the variability of morphological rules as a linguisticphenomenon has been analyzed. It was proved that a doublet, either variant, or morphologicalform in the top Ukrainian TV channels prevails. It refers to autochthonal Ukrainian languagefeatures. The author also studied external and internal factors, causing the variants developmentin the modern Ukraine mass media.