Research on Language Landscape of Virtual Space

Abstract

With the development of Internet use, the research scope of language landscape is gradually expanding to the direction of virtual space. Language landscape is a new approach to multilingual research. Based on the theory of Linguistic Landscape Science, this article has found out that the official tourism websites of Nanchang appear to present its contents, in terms of overall linguistic landscape, in such ways as linguistic power & status and multimodal language. Therefore, the websites may optimize the linguistic landscape construction according to four principles of highlighting own advantages, rational analysis on audiences, giving priority to self-identity of subject and balancing relation of power and influence, to accelerate construction of Nanchang as an international metropolis.