THE SPECIFICITY OF THE IMAGE OF THE CITY IN THE LINGUISTIC CONSCIOUSNESS OF ITS RESIDENTS AS A BASIS FOR SOLIDING SUSTAINABLEREGIONAL COMPONENTS

Abstract

The article presents an analysis of the associative responses of residents of Chelyabinsk and guests of the city, associated with the perception of the urban environment, urban objects, well-known places, famous personalities, the image of the city and its residents in general. It is important to find out the associative core and peripheral meanings of the city image because it can be used to solve the problems of socio-cultural adaptation when introduced into the school educational system. Acquaintance with famous places and people, knowledge of historical facts and unique features of the city and region can have a positive impact on the formation of the image of a Russian citizen in the linguistic consciousness of the younger generation. The material presented in this study shows a complex, contrasting attitude towards the city, primarily due to the fact that current generations do not perceive Chelyabinsk as a city of labour merit, as one of the key elements of the stronghold of the country, but note serious environmental problems and an unfavorable external environment for human life (two sides of the same coin). This study can form the basis for identifying specific unique regional lexical components associated with Chelyabinsk and the Chelyabinsk Region, which can contribute to the formation of a positive image of this location.