Design decisions for a Brazilian t-commerce application

Abstract

Digital TV interactivity implies a great potential for social and digital inclusion, especially in a country like Brazil, where 95% of households have at least one TV. Due to the importance of Interactive Digital TV in this scenario, it is necessary not only to provide new applications to support services on TV, but also to evaluate the technological challenges and development practices, in order to provide viewers suitable interactivity considering the environment limitations. This paper presents the design process of a t-commerce application for the Brazilian iDTV middleware, the theories that based the development and an analysis of its appliance in a real scenario test.