Personalized travel route planning based on OTA platform

Abstract

In view of the explosive growth of information on online travel websites and the long-term information overload of tourists, it is particularly important to plan travel routes for different tourists to meet their individual needs. The paper also establishes a travel itinerary planning model with time and cost as constraints and the highest score and shortest distance as the goal, and uses Shanghai tourist attractions as examples to provide reference and guidance for related tourism products.