SOCIAL COMMUNICATION STRATEGY THROUGH SPILL MARKET ACTIVITIES TO ACHIEVE NATIONAL SECURITY IN CIMAHI CITY

Abstract

National security is the basic need of every citizen besides welfare. Oneof the ways to achieve national security is to increase the deterrence power of the community in dealing with every problem in their environment. Therefore, 15th/Kujang II Infantry Brigade strives to embody those purposes with social communication strategy through spilled market activity. Social communication development is one of several methods of Territorial Management of the Indonesian Armed Forces in the form of communication activity that is carried out effectively and sustainably. This social communication strategy is applied as a medium for socialization, as a medium for equalization of vision, mission and interpretation of media for coordination, integration, synchronization and simplication as well as a means to improve, maintain and strengthen the unity of the Indonesia Armed Forces and society in order to achieve main tasks of Indonesia Armed Forces. Yet in implementing territorial management through that social communication development, this endeavor is still not in accordance with the expected goals. Therefore, in order this spilled market activity does not seem like a common market in general, this study was conducted to analyze the social communication strategy of the 15 th /Kujang II Infrantry Brigade also the constraints in its progress through spilled market activity to embody national security in Cimahi City.In order to achieve that purpose, this research is conducted with qualitative method, depth-interview technique, passive observation and document review. This research found that social communication strategy that was conducted by 15 th /Kujang II Infantry Brigade is by educating society about social problems that occur in the society and their role in problem solving in the community. 15 th /Kujang II Infrantry Brigade also conducting territorial guidanve to the whole community that the community also plays a role in realizing national security through awareness, as it is their role as an early detection and early prevention in a society, as a form of deterrence for threats. While the constraints encountered in fostering social communication are mechanicaldisturbances, factors of interest, motivation and prejudice by the public of what isintended by 15 th /Kujang II Infantry Brigade.Keywords : National Security, Territorial Management, Social Communication, Strategy, Indonesia Armed Forces