Perceived Risk & Trust in Online Shopping Among Youth in Nagpur and Pune Cities

Abstract

The final purchase decision is the outcome of interplay between perceived risk & trust in online shopping as well as traditional shopping for different products. An attempt has been made in this paper to study the interplay between the perceived risk and trust among youth belongs to Nagpur and Pune. Filled structured questionnaire were received from 312 shoppers. T Test has been used to analyze the data. There was no difference found in case of perceived risk and trust between online shoppers of Nagpur and Pune.