The Role of Information Technology in Empowering the Creative Economy for Sustainable Tourism

Asep Sutarman, U. Rahardja, Fitra Putri Oganda, S. Millah, Nadia Nur Azizah
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引用次数: 3

Abstract

 This research aimed to assess IT's role in the creative economy. Three goals were: to gauge creative economy impact on tourist satisfaction, identify its influence on satisfaction, and provide smart tourism advice. Using a quantitative approach, data was gathered from 100 Smart Tourism users. Hypotheses were tested via Partial Least Squares Regression using SmartPLS. The model proved valid and reliable. Findings showed positive creative economy impact on tourist satisfaction. Despite its insights, the research is limited by a small sample size, potentially causing generalizability and bias issues. Practical implications include advocating smart tech adoption for improved satisfaction, promoting sustainable tourism collaboration, involving communities for aligned development, and considering environmental impacts in initiatives.
信息技术在增强创意经济能力、促进旅游业可持续发展中的作用
这项研究旨在评估信息技术在创意经济中的作用。三个目标是:衡量创意经济对游客满意度的影响,确定其对满意度的影响,并提供明智的旅游建议。采用定量方法,从100名智能旅游用户中收集数据。使用SmartPLS通过偏最小二乘回归对假设进行检验。该模型被证明是有效和可靠的。研究结果显示,创意经济对游客满意度有正向影响。尽管有其见解,但该研究受到样本量小的限制,可能会导致普遍性和偏见问题。实际影响包括倡导采用智能技术以提高满意度,促进可持续旅游合作,让社区参与协调发展,并在倡议中考虑环境影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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CiteScore
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