Game theory model of forming enterprise development strategy in market environment uncertainty

Abstract

Suggests a game theory model of forming enterprise development strategy in market environment uncertainty for increasing enterprise market share. The model uses the following assumptions - game is pair, finite, non-coalition and antagonistic. The game base is payoff matrix, formed with market researches. For considered example there are optimal mixed strategies for both analyzed enterprise and his rival, corresponding to several market situations. There are basic improvement destinations of forming enterprise development strategy with game theory.