Creative Economy: Guidelines for Developing LamPaTao’s Community Enterprise of Sustainability “Tilapia” Transformation in Chaiyaphum Province, Thailand

Abstract

The paper discusses an ability for managing and developing the model of community enterprises. It is to become a strong community economic system and able to developed to be an entrepreneur of a higher business unit. This show the preparation of creative economy in guidelines for developing Lam Pa Tao’s community enterprise of sustainability “Tilapia” transformation of Chaiyaphum Province, Thailand. A main factor which affects the operation and is also its strength is to supporter of a province and government agencies serve. Weaknesses include marketing competence of Lam Pa Tao’s community enterprise of sustainability “Tilapia” transformation, products’ standard and distribution channel. The supporting of government agencies serveas their opportunity while competition is threat. Therefore, developing these producer groups follow the guidelines which focus on solving these weaknesses and enhancing their performance to become of strong and sustainable.