The Effectiveness of Digital Marketing for Show Up Company: Issues and Challenges

Abstract

In this decade, start-up companies have played an essential role in the global economy and their existences have grown significantly to maintain the rise of economy domestically and internationally. Therefore, this kind of companies have struggle to gain foothold in the competitive market because some of them produce kind of complex products or weird service that find difficulty in term of engagement with market entrance and targeted customer due to several reasons. One of primary reason is that most of them cannot establish proper marketing strategy and maintain the channel for communication in order to raise attractiveness to the potential customers. The purpose of this study is aiming to investigate the effectiveness of digital marketing in a start-up company, which in this case focus on social media platform of influencers and promoters.