Never Give Up! (Successful business of people with disabilities)

Abstract

The aim of the research is to explore the successful business of people with disabilities, conceptualizing success as the economic independence of people with disabilities, using a single case research design, by interviewing people with disabilities how they go through the business success process. The results show that it is not easy for people with disabilities to establish businesses up to the limits they deem successful, that the measure of success for people with disabilities is not necessarily related to the economy, however, the business carried out is sufficiently self-sufficient and also beneficial to others and the community of persons with disabilities. That business success for people with disabilities is driven by a strong desire to be economically independent, not dependent on others, confident, keep trying and not feel that deficiencies become obstacles. The successful businesses with disabilities to be supported by stakeholders to be more successful and sustainable, especially the support of product differentiation, marketing as one of the solutions to