RELASI SOSIAL PETERNAK DAN PERUSAHAAN MITRA PADA USAHA TERNAK AYAM BROILER

Abstract

In this partnership, social relations take part as the glue between the two parties (breeders and PT BSB), which is a long-standing and continuous interaction relationship to achieve a common goal, namely welfare. The interesting thing is to examine a series of processes of social relations in the cooperative partnership that exists between farmers and partner companies. This study includes three objectives, namely: first, the object of social relations between farmers and PT BSB; second, the role of PT BSB in ensuring the welfare of farmers; third, the factors that influence social relations in broiler farming between farmers and PT BSB. The research method is descriptive qualitative. Data collection techniques are observation, interviews and documentation. The data collection tools in this study were observation guides, interview guides and documentation tools. The results of the study are: 1) The social relations that occur between partner breeders and PT BSB are unequal. This means that PT BSB has more power than partner breeders; 2) PT BSB has made maximum efforts to ensure the welfare of its partner breeders; 3) Social relations in broiler farming in the form of partnerships between the community (chicken breeders) and PT BSB are influenced by encouraging and inhibiting factors.