Dissemination of textile and apparel environmental information on Facebook

Abstract

Textile and apparel (TA) industry is being highly criticized for its negative impact on the environment (Quantis, 2018). A combined effort from all major stakeholders of the TA supply chain is imperative to reduce the harmful impact of the industry. However, without conscious and active participation of the consumers, the effort of cleaning up the TA supply chain might be hindered. Facebook, a popular social networking site platform of information generation and dissemination, can play an important role in making conscious consumer. The purpose of this study was to investigate what formats and the contents of TA industry-related environmental information posted on a Facebook page leads to a higher level of engagement.