ФОРМУВАННЯ ЦІН НА МІЖНАРОДНОМУ РИНКУ ФІНАНСОВИХ ПОСЛУГ

Abstract

Specific features of international trade in services are considered; the features of the world market of services are defined; pricing methods and pricing strategies used by enterprises providing various services on the international market are characterized. The purpose of the research is aimed at researching the international market of financial services to analyze its main characteristics, impact on the global economy and identify key factors affecting its development and level of financial risk. Research methods: logical and meaningful method, methods of comparison, systematization, induction and deduction, analysis and synthesis, coefficient method. The main hypothesis of the research was the statement that the international market of financial services plays an important role in the global economy and its development depends on such factors as technological innovations, regulatory policy, globalization and the stability of financial systems. Presenting main material. All spheres of international cooperation need developed services, which are a continuation and development of modern production. The main features of the world services market include the following: systematic development, which means that the services market is considered as a complete system with many interconnected components; sensitivity to market changes, which is caused by constant fluctuations in the demand and supply of services on the market; high rate of capital turnover associated with a shorter production cycle in the service sector; constant growth of the range of services. The originality and practical significance of the research are in the understanding of the main characteristics of the international market of financial services, which will help specialists in the financial sector make informed decisions about the development and improvement of their services at the international level; analysis of the impact of the international financial services market on the global economy will enable states and international organizations to determine effective strategies to promote economic growth and stability; determining the key factors affecting the development of the international market of financial services will help to avoid financial risks and ensure the stability of financial systems. The practical significance of the article also lies in the promotion of academic research and expansion of knowledge in the field of finance, economics and international relations. Conclusions and prospects for further research. The results of the study can be useful for government bodies and regulatory institutions in forming an effective policy for regulating the international market of financial services and ensuring its healthy functioning. It was determined that the successful choice of the method of setting prices for international services and the formation of an effective price strategy will allow the enterprise of the service sector to receive high income, increase the volume of service provision, and conquer new market segments.