LIST OF CHARTS

Abstract

3.1(I): Manager’s Bank Brand Name and City 197 3.1(J): Manager’s Age and Bank Brand 198 3.1(K): Manager’s Education Qualification and Bank Brand 199 3.1(L): Manager’s Experience and Bank Name 200 3.1(M): Rank of use of different Bank Accounts 206 3.2(A): Canonical Discriminant Function (Interbrand’s Brand Valuation) 215 3.2(B): Attribute Based Perceptual Mapping of Banks (Interbrand’s Brand Valuation) 216