The Dilemma and Thinking of Gig Workers in the Digital Organization Environment

Abstract

: With the rapid development of digital technologies such as big data, artificial intelligence, cloud computing, and blockchain, the gig economy has emerged as an emerging economic form and has gradually become the central pillar of global economic development. Globally, with the development of the Internet and the growing number, scale, and influence of gig workers who undertake "gig jobs", the new way of working makes the gig economy digital labour face many difficulties. Using the literature review method and combing the existing literature and research, this paper abstracts the dilemmas that gig workers encounter in the digital organisation environment. The countermeasures to solve these dilemmas need to start with gig workers and stakeholders concerned about the fairness of gig work. This study has practical significance for transforming the digital economy and developing the gig economy.