SOCIAL MEDIA MONETIZATION: STUDY OF ADVERTISEMENT IN VIDEOS OF TURKISH DRAMA, ERTUGRUL GHAZI (SEASON 1) ON YOUTUBE

Abstract

People spend their tremendous amount of time on YouTube all around the world, that number of viewership increasing day by day. YouTube is the one of the best and big platforms of the video sharing and streaming. The research paper discusses the YouTube advertisement during the Turkish drama that is dubbed by Pakistani national TV channel PTV. That drama serial was the most watched drama serial during pandemic. Every age of group watched it and liked it. The study focused on advertisement that were popped up during drama serial.