STAFFING TRENDS OF UKRAINIAN ENTERPRISES IN THE CONDITIONS OF THE DIGITAL ECONOMY

Abstract

The purpose of the article is to carry out an analysis of current trends in the development of the digital economy in Ukraine, in particular in terms of personnel support for the relevant processes. To achieve the goal, a complex of general scientific and specific research methods was used. During the statistical analysis, the imperfection of the domestic statistical base was revealed, which limits the possibility of retrospective analysis (availability of official statistical data for only three years; loss of statistical data on some indicators in 2020 due to changes in the methodology; incomplete consistency of the structure of statistical indicators collected by the Ukrainian Statistical Service and the European Bureau. The digital economy in Ukraine is at the stage of formation, but it is already characterized by the presence of positive trends, even despite the low indicators of digitalization of enterprises compared to the pace of digital transformation of business in the leading countries of the world. The analysis of the trends in the development of the digital economy should be carried out: firstly, based on official statistical data; secondly, comprehensively, that is, include a set of indicators that describe various aspects of the development of this type of economic system. The study included an analysis of publicly available statistical data. Statistical analysis was carried out both at the national level and in terms of types of economic activity and the size of enterprises depending on the number of employees. This made it possible to identify trends, track national features, and determine progress at the national or sectoral level. However, the trends identified in the article testify to only the initial stages of the development of thedigital economy in the country; and the available potential is not fully activated. Prospects for further research: conducting a comparative analysis of Ukraine and the other countries according to indicators of the development of the digital economy.