Master-Metaphors in Sociology: Characteristics and Principles of Use

Abstract

The pгinciples of functioning of basic metaphors at various peгiod of the development of sociology аге investigated. SocioЬiological and flow-netwoгk metaphoгs аге compaгed. lt is shown that both Ыocks of basic sociological metaphoгs аге characterized bу а comЬination of internal diffeгentiation and external unity. The authoг analyzes the paгallels between changes in the understanding of human natшe and society, гeflected in the basic metaphoгs. It is concluded that despite the change of paradigms of the description of society expгessed in the change of metaphors, the rules of sociological descгiption гemain the same. And it is expгessed in the same principles of functioning of vaгious master-metaphors.