WAYS OF EXPRESSING ADDRESSING AND PROHIBITION IN GERMAN APPELLATIVES DURING CORONAVIRUS PANDEMIC

Abstract

The article focuses on German-language public appeals during the coronavirus pandemic that aim to encourage the addressee to take a certain post-communicative action. The category of addressing is considered in the following microfields: vocative one with a dominant appeal, one of motivation with a dominant imperative and that of interrogation with question-and-answer entities as dominant. Prohibition is viewed as a specific semantic implementation of motivation. The use of images inextricably linked to the text is discussed as a feature of public appellative inscriptions.