Why Google cannot be the # 1 in Korea?: In Search for Critical Success Factors from Local User Experience

Abstract

Why foreign companies are not successful in portal business in Korean market? We believe that there are at least three reasons for the phenomenon. First, domestic firms have their own methods and skills to collect users' needs and wants. Second, the domestic firms have efficient internal process of fast implementation. Finally, the role and responsibility of domestic UX teams are rather peculiar to the contexts of domestic internet market. This panel will be presented by the UX professionals from the three major internet portals in Korea. The panel will be presided by the president of Korean Internet Professional Association. Korea Internet Professionals Association, an affiliate of 'Ministry of Science, ICT and Future Planning', which researches Internet technologies, services, planning, design, development, design, promotion, advertising, marketing, analysis, contracting, purchasing, procurement, testing, supervision, evaluation, inspection, management, consulting and education using wired and wireless Internet is a non-profit organization which consists of Internet companies and Internet experts.