How an Animation Production Studio Survived the Pandemic: The Case of Graphinica, Inc.

Abstract

The following account has been generated through an interlocution between Ryotaro Mihara, an anthropologist, and Nao Hirasawa, the CEO of Graphinica, Inc. Graphinica is a Tokyo-based computer graphics (CG) animation production studio. It is well recognized among the global animation community for a number of popular animated titles, including Expelled from Paradise (Seiji Mizushima, dir. 2014), Hello World (Tomohiko Ito, dir. 2019), and Netflix original Record of Ragnarok series (Masao Ookubo, dir. 2021). Hirasawa is also the founder of Arch Inc., an animation planning and producing company. Mihara has been conducting his fieldwork at Arch since 2018, observing their works of developing animation projects as well as participating in them, especially their attempts to expand their business scope outside Japan, as Arch’s “Global Business Advisor.” Leveraging this connection, Mihara interviewed Hirasawa regarding his experience in leading Graphinica in the midst of the pandemic, and discussed the implications on the future of the animation business. Hereinafter, subject “I” refers to Hirasawa and “we” refers to Graphinica, unless otherwise stated. The following account is, however, a