UFA CITY CULTURE AS A FACTOR OF THE IMAGE FORMATION OF THE REPUBLIC OF BASHKORTOSTAN

Abstract

The article is devoted to the topical problem of image formation and enhancing the competitiveness of the Republic of Bashkortostan. Particular attention is paid to the main attractions and events of the city. The authors believe that the culture of the city of Ufa is one of the most effective tools to form the image of the region, since the capital acts as a brand of the republic.