New tourism experiences and mature destinations: the role of participatory planning in repositioning a southern Italy destination.

Abstract

Abstract This chapter is the work of Francesco Calza, Michele Simoni, Annarita Sorrentino and Mariapina Trunfio, who study the role of participatory planning in repositioning a southern Italy destination, Centola-Palinuro in the Campania region. This contribution deals with a demand-driven destination that suffers from several challenges such as seaside seasonality, mass-market demand and low spending. The case argues that a participatory planning process that involves local stakeholders can have a significant impact in the repositioning of the destination by reshaping the tourism offering in the area through stakeholder engagement.