Application of Blockchain in Marketing

Abstract

Blockchain is one of the most popular upcoming technologies which has the potential to grow and disrupt the ongoing business model. Its scope is not only limited to finance but has great potential in the field of tourism, health care, supply chain, real estate, etc. Existing studies have explored its potential in financial industry and cryptocurrency. There is a great potential to explore the application of blockchain in other areas. This paper attempts to explain the application of blockchain in marketing.