Analisis Resepsi Khalayak Terhadap Pesan Iklan Layanan Masyarakat “Disinformasi” Covid 19 (Studi Pada Komunitas Mersi Fans Club Radio Mersi Fm 93.90)

Cakrawala - Jurnal Humaniora Pub Date : 2022-03-29 DOI:10.31294/jc.v22i1.11299

S. Qonaah, M. Poernomo, Frengki Napitupulu

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引用次数: 1

Abstract

Abstract -The disinformation of covid 19 in the media gives a different message for people. A different message affects the audiences of Mersi Radio Fans Club. It is done in order to give the accurate and trusted sources of information related to covid 19. The information can be given through community service announcements disinformation covid version. Based on the problems, the objectives of the research are to describe to the audiences about the true information about covid 19, the influences of different message, the reaction of Mersi Radio Fans Club interpret a message of covid 19 disinformation version, and the factors affect the Mersi Radio Fans Club. The qualitative research method and the theory of encoding decoding people from Stuart Hall were used to conduct the research. The theory of decoding was done by the audiences through three positions; they are the hegemony of the dominant position, negotiation position, and opposition position. The result of the research indicated that 5 informants are the most dominant hegemonic position.keyword : reception analysis. encoding decoding

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对Covid 19社区服务广告“虚假信息”的分析(Mersi community Fm

摘要:媒体对covid - 19的虚假信息给人们带来了不同的信息。一种不同的信息影响着默西电台粉丝俱乐部的听众。这样做是为了提供与covid - 19相关的准确和可信的信息来源。这些信息可以通过社区服务公告disinformation covid版本提供。基于这些问题，本研究的目标是向受众描述有关covid - 19的真实信息，不同信息的影响，Mersi Radio Fans Club对covid - 19虚假信息版本的解读反应，以及影响Mersi Radio Fans Club的因素。本文采用定性研究方法和斯图尔特·霍尔的编码解码理论进行研究。解码理论是由受众通过三种立场来完成的;它们是主导地位的霸权、谈判地位的霸权和反对地位的霸权。研究结果表明，5个告密者是最具优势的霸权地位。关键词:接收分析;编码解码

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Cakrawala - Jurnal Humaniora

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